{"id":19712,"date":"2026-04-15T10:30:00","date_gmt":"2026-04-15T09:30:00","guid":{"rendered":"https:\/\/infowp.cartridgepeople.com\/?p=19712"},"modified":"2026-04-15T12:14:56","modified_gmt":"2026-04-15T11:14:56","slug":"what-is-gsm-in-paper","status":"publish","type":"post","link":"https:\/\/www.cartridgepeople.com\/info\/blog\/what-is-gsm-in-paper","title":{"rendered":"What is GSM in Paper?"},"content":{"rendered":"\n<p>Have you ever bought <a href=\"https:\/\/www.cartridgepeople.com\/Paper\/Copy-Paper\/All-Copy-Paper\">printer paper<\/a>, looked at the specifications and wondered what GSM means? We\u2019ll outline the definition of GSM and why it matters when choosing paper for printing or design projects in this latest blog from Cartridge People.<\/p>\n<p>When someone asks what GSM means, the short answer is this: <strong>GSM is how much a square metre of paper weighs<\/strong>.<\/p>\n<p>Understanding the initialism GSM will help you choose the right material for everything from business card printing to brochures and correspondence. Our guide to GSM covers the following:<\/p>\n<ul>\n<li><a href=\"#What Does GSM Mean?\">What Does GSM Mean?<\/a><\/li>\n<li><a href=\"#Why Does GSM Matter?\">Why Does GSM Matter?<\/a><\/li>\n<li><a href=\"#Common GSM Paper Weights Explained\">Common GSM Paper Weights Explained<\/a><\/li>\n<li><a href=\"#Choosing the Right GSM for Your Project\">Choosing the Right GSM for Your Project<\/a><\/li>\n<\/ul>\n<h2><a name=\"What Does GSM Mean?\">What Does GSM Mean?<\/a><\/h2>\n<p>GSM stands for <b>grams per square metre<\/b>, which is a standard way to measure the weight of paper. In simple terms, then, GSM refers to the weight of paper rather than its thickness.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>70gsm &#8211; 100gsm: Standard paper weight used in office printers<\/li>\n<li>100gsm &#8211; 120gsm: Higher-quality paper often used for reports or letterheads<\/li>\n<li>200gsm &#8211; 350gsm: Cardstock used for cards, postcards or premium prints<\/li>\n<\/ul>\n<h3>Why Measure Paper in Weight?<\/h3>\n<p>Measuring paper weight allows manufacturers and customers to compare paper types consistently, regardless of sheet size.<\/p>\n<h2><a name=\"Why Does GSM Matter?\">Why Does GSM Matter?<\/a><\/h2>\n<p>GSM influences how paper feels, performs and prints. It affects a number of variables, including:<\/p>\n<ul>\n<li>Durability<\/li>\n<li>Print quality<\/li>\n<li>Professional appearance<\/li>\n<li>Suitability for different paper products<\/li>\n<\/ul>\n<p>For instance, a high-quality brochure printed on 120gsm paper will feel more substantial than one printed on 100gsm or lower. The recipient of the 120gsm brochure will be more likely to associate the brand with quality. Meanwhile, thin paper is better for everyday documents or large volumes of printing where budgeting and cost per print are high priorities.<\/p>\n<p>While paper thickness often increases with GSM, it\u2019s not the only factor that determines how a sheet of paper feels. Different paper types (coated, uncoated, recycled, etc.) can affect how thick or stiff the paper feels even at the same GSM.<\/p>\n<p>In other words, GSM measures the weight of paper, but the final feel depends on both paper thickness and material composition.<\/p>\n<h3><a name=\"Common GSM Paper Weights Explained\">Common GSM Paper Weights Explained<\/a><\/h3>\n<p>When working with paper products, knowing the most common GSM paper weights makes choosing the right option much easier.<\/p>\n<h4>70 &#8211; 100gsm: Standard Office Paper<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/infowp.cartridgepeople.com\/wp-content\/uploads\/2026\/04\/office-printer-blog.png\" alt=\"Office printer printing.\" class=\"wp-image-19724\" title=\"Office Printer\" srcset=\"https:\/\/www.cartridgepeople.com\/info\/wp-content\/uploads\/2026\/04\/office-printer-blog.png 1024w, https:\/\/www.cartridgepeople.com\/info\/wp-content\/uploads\/2026\/04\/office-printer-blog-300x157.png 300w, https:\/\/www.cartridgepeople.com\/info\/wp-content\/uploads\/2026\/04\/office-printer-blog-768x401.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p>Paper in the 70-100gsm range is typically used for everyday printing such as office documents, reports and internal printing. This type of paper is relatively thin but works well for large projects and general use.<\/p>\n<h4>120gsm: Premium Document Paper<\/h4>\n<p>120gsm paper is slightly heavier and often considered high quality for professional documents.<\/p>\n<p>This type of paper is commonly used for:<\/p>\n<ul>\n<li>Letterheads<\/li>\n<li>Premium reports<\/li>\n<li>Presentations<\/li>\n<\/ul>\n<p>Because of its heavier weight, 120gsm paper feels sturdier and more professional.<\/p>\n<h4>200 &#8211; 350gsm: Cardstock<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/infowp.cartridgepeople.com\/wp-content\/uploads\/2026\/04\/pile-of-cardstock-blog.png\" alt=\"Pile of cardstock in assorted colours.\" class=\"wp-image-19720\" title=\"Cardstock\" srcset=\"https:\/\/www.cartridgepeople.com\/info\/wp-content\/uploads\/2026\/04\/pile-of-cardstock-blog.png 1024w, https:\/\/www.cartridgepeople.com\/info\/wp-content\/uploads\/2026\/04\/pile-of-cardstock-blog-300x157.png 300w, https:\/\/www.cartridgepeople.com\/info\/wp-content\/uploads\/2026\/04\/pile-of-cardstock-blog-768x401.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p>Higher GSM levels are used for thicker printed paper products, including:<\/p>\n<ul>\n<li>Cards<\/li>\n<li>Postcards<\/li>\n<li>Invitations<\/li>\n<li>Marketing materials<\/li>\n<\/ul>\n<p>A business card, for example, is usually printed on paper that weighs between 300 \u2013 350gsm to provide the rigidity and durability people expect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/infowp.cartridgepeople.com\/wp-content\/uploads\/2026\/04\/business-cards-blog.png\" alt=\"Someone handing someone else a business card.\" class=\"wp-image-19722\" title=\"Business Card\" srcset=\"https:\/\/www.cartridgepeople.com\/info\/wp-content\/uploads\/2026\/04\/business-cards-blog.png 1024w, https:\/\/www.cartridgepeople.com\/info\/wp-content\/uploads\/2026\/04\/business-cards-blog-300x157.png 300w, https:\/\/www.cartridgepeople.com\/info\/wp-content\/uploads\/2026\/04\/business-cards-blog-768x401.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p>These higher GSM paper weights create a premium feel and help printed items last longer.<\/p>\n<h3>GSM vs Paper Thickness<\/h3>\n<p>One common misconception is that GSM directly measures paper thickness.<\/p>\n<p>In reality, GSM measures grams per square metre, which means it indicates the weight of paper rather than its physical thickness (which is measured in microns).<\/p>\n<p>Two sheets with the same GSM could feel slightly different depending on:<\/p>\n<ul>\n<li>Paper fibres<\/li>\n<li>Coating<\/li>\n<li>Manufacturing process<\/li>\n<\/ul>\n<p>However, generally, higher GSM values correspond to heavier and thicker-feeling paper.<\/p>\n<h2><a name=\"Choosing the Right GSM for Your Project\">Choosing the Right GSM for Your Project<\/a><\/h2>\n<p>When selecting paper for printing, the best GSM depends on what you\u2019re producing.<\/p>\n<p>Here are some general guidelines:<\/p>\n<table>\n   <tr>\n     <th><strong>Paper Product<\/strong><\/th>\n     <th>Standard Documents<\/th>\n     <th>Premium Documents<\/th>\n    <th>Flyers &#038; Leaflets<\/th>\n     <th>Brochures<\/th>\n     <th>Business Card Printing<\/th>\n   <\/tr>\n   <tr>\n     <td><strong>Typical GSM<\/strong><\/td>\n     <td>70 &#8211; 100gsm<\/td>\n     <td>100 &#8211; 120gsm<\/td>\n    <th>130 &#8211; 170gsm<\/th>\n     <th>170 &#8211; 250gsm<\/th>\n     <th>300 &#8211; 350gsm<\/th>\n   <\/tr>\n <\/table>\n<p>Choosing the correct GSM paper weight ensures the final product feels appropriate and professional.<\/p>\n<p>Additional Tips:<\/p>\n<ul>\n<li>Use lighter GSM for high-volume sheets of paper<\/li>\n<li>Use medium GSM for brochures or marketing materials<\/li>\n<li>Use heavy GSM for durable printed paper products<\/li>\n<\/ul>\n<p>Matching the weight of paper to its purpose helps achieve both a high-quality appearance and functional durability.<\/p>\n<h2>Why GSM Matters in Paper and Printing<\/h2>\n<p>In the world of paper and printing, GSM is one of the most important specifications because it determines how paper performs in printers and in hand.<\/p>\n<p>No matter whether you&#8217;re producing brochures or business cards, understanding what GSM means allows you to select the right material for the job.<\/p>\n<p>Because GSM refers to paper weight, it provides a universal standard for comparing paper types across different manufacturers and products.<\/p>\n<p>This makes it easier for designers, marketers and businesses to choose the best paper for their use case, ensuring the final product meets expectations.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>So, what is GSM in paper?<\/p>\n<p>Simply put, GSM stands for grams per square metre and refers to the weight of a square metre sheet. It\u2019s the key metric used in paper and printing to compare paper types, determine paper thickness (generally) and select the best material for different printed paper products.<\/p>\n<p>From 100gsm everyday sheets of paper to thick business card stock, understanding GSM paper weights can guide you to the right thickness and weight for every project.<\/p>\n<p>The next time you\u2019re selecting paper, remember: the higher the GSM, the heavier (and usually more premium) the paper will feel.<\/p>\n\n\n\n<div class=\"wp-block-custom-faq\"><div class=\"faq-item\"><div class=\"faq-question\">Is higher GSM better quality?<\/div><div class=\"faq-answer\">GSM affects how paper feels, performs and prints. While this is subjective, a higher GSM is generally indicative of a higher quality.<\/div><\/div><div class=\"faq-item\"><div class=\"faq-question\">Is 100gsm paper thick?<\/div><div class=\"faq-answer\">While 70 &#8211; 100gsm is the standard paper weight used in office printers, heavier paper weights are available for a more premium feel.<\/div><\/div><div class=\"faq-item\"><div class=\"faq-question\">What\u2019s 200gsm paper used for?<\/div><div class=\"faq-answer\">Higher GSM levels (200 &#8211; 350gsm) are seen in thicker printed paper products, including: cards, invitations and marketing materials.<\/div><\/div><div class=\"faq-item\"><div class=\"faq-question\">What GSM paper is good quality?<\/div><div class=\"faq-answer\">Paper that weighs 120gsm + is considered higher-quality paper. 200 &#8211; 350gsm cardstock can be used for thicker printed paper products, including cards, postcards and invitations.<\/div><\/div><\/div>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is higher GSM better quality?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"GSM affects how paper feels, performs and prints. While this is subjective, a higher GSM is generally indicative of a higher quality.\"}},{\"@type\":\"Question\",\"name\":\"Is 100gsm paper thick?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"While 70 \\u2013 100gsm is the standard paper weight used in office printers, heavier paper weights are available for a more premium feel.\"}},{\"@type\":\"Question\",\"name\":\"What\\u2019s 200gsm paper used for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Higher GSM levels (200 \\u2013 350gsm) are seen in thicker printed paper products, including: cards, invitations and marketing materials.\"}},{\"@type\":\"Question\",\"name\":\"What GSM paper is good quality?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Paper that weighs 120gsm + is considered higher-quality paper. 200 \\u2013 350gsm cardstock can be used for thicker printed paper products, including cards, postcards and invitations.\"}}]}<\/script>","protected":false},"excerpt":{"rendered":"<p>GSM (grams per square metre) is the metric used to measure the weight of paper. Learn all about common paper weights and choose the right GSM for your projects with this guide from Cartridge People.<\/p>\n","protected":false},"author":3,"featured_media":19718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[9,10,26],"class_list":["post-19712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-featured","tag-handy-guide","tag-office-supplies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is GSM in Paper? | Cartridge People<\/title>\n<meta name=\"description\" content=\"GSM means grams per square metre and is a metric used to measure paper weight. 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